You visit a store online and for the next several weeks you feel like you’re being followed. The shoes you were interested in keep showing up everywhere. You see different versions of the ads and see new offers as time goes by. Congratulations. You’re in a remarketing funnel.
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The biggest online sales weekend of the year is upon us and if you want to get your chunk of the pie, you better make sure you have your Facebook ad campaigns correctly set up.
Whether you need some inspiration or want to keep tabs on the competition, there’s an incredibly easy way to see every ad a business is running on Facebook. The feature was added this summer as a means of keeping more transparency in advertising. And while you’ll be able to see all ad creative an...
The Facebook Pixel is the heart and soul of your marketing campaigns. It collects valuable data like product page views, add to cart actions, and most importantly - conversions!
With so many ads flowing through the feed, you have at most 1 to 2 seconds to capture someone’s attention. We live in an obsessively scrolling culture! So how do you stop that scroll and turn that 1 to 2 seconds into 5 to 10 and a click?
Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? Most people just choose conversions because they want sales, but it may not always be the best option.